Posts tagged social media
The science of SEO has been greatly exaggerated. There was a time when a normal blogger did not pay much attention to this apparently high tech internet tool because it seemed a little too much to work with. However today it is just a matter of few small steps and when it comes to Scribe SEO, you won`t find it any more complex than a few clicks. Scribe SEO is an excellent software service for anyone who runs their own blog, work as a freelance web writer, owns a website or have anything to do with online marketing. It also provides a WordPress plugin that helps you analyze your online content, guides you through your shortcomings and helps you upgrade online posts ensuring more search engine traffic.
HOW DOES IT WORK?
Scribe SEO has been designed to be simple. Once you have installed this plugin you are good to go. If you wish to evaluate any post, just hit the “Analyze” button and you get a SEO Score Card which presents an overview of your written content by highlighting the areas that can be improved to upgrade the overall quality of your post by making it more engaging for readers. However it is to be kept in mind that what Scribe SEO provides is just a guideline, nothing is absolute. You call the shots. While analyzing your post, Scribe SEO considers the following factors:
• Character and word count of the title
• Title keyword usage and placement
• Character and word count of the description
• Description keyword usage and placement
• Character and word count of the body
• Body keyword usage and placement
• Keyword density
• Hyperlink count and prominence
• Reading ease
Scribe SEO also provides keyword analysis so for example if you’re writing about QR Codes, because at the end of the day what matters is that people find you on the web and a map to that is using the right keywords. It is always tricky to figure out what keywords others might use. This is where Scribe SEO keyword analysis comes in handy. It takes your content as a test subject, finds out the keywords you are using and helps you see which words can get you ranked so that you can make your decision with ease. It also suggests terms, from your posts, that can be used as tags, which further helps you in getting more traffic flow.
BENEFITS FOR WEBSITE OWNERS
Scribe SEO works for everyone; from a casual blogger to a website owner. Internet has become a black hole, you may get lost if you do not how to find out the stuff you are looking for. Same goes for website owners; it is very important to reach out to the targeted audience and with ease. People should be able to locate you to get your business going. Scribe SEO does that for you; it saves your time, brings you more traffic and gives you a complete guide line to help you look your best on the web!
Q & A Sites are websites where members can pose and answer other member’s question. In case of some sites users also tend to enjoy the option to rate the response on the basis of how informative it is. Through these Q & A sites free sharing of knowledge takes place regarding human experiences, ranging from how to access different features of a website to public experiences with regards to a product or service used. Questions are posed about health issues, food, family, school/college, products, services etc. There are many Q & A websites on the web; however the most popular of these platforms include Yahoo answers, LinkedIn answers, Facebook questions and Quora.
Yahoo answers was usually considered to be the largest Q & A site with 21 million users in the United States alone and approximately 90 million users worldwide. Here people can ask questions from every walk of life and answer others on varying topic of interests. Yahoo answers provide an opportunity to users all over the world to share their knowledge and experience with each other. What makes it more useful is that the users also have the option to rate the best answer and earn points by providing informative answers to questions. Through the use of point system, Yahoo answers ensures active participation and discourages irrational and irrelevant responses. Moreover this system also ensures that issues should not continue on indefinitely and shall be considered resolved once the best answer is chosen.
Unlike Yahoo answers, LinkedIn answers focus more on questions related to employees and employers. Business, employment and work related questions are usually posted by the members. Moreover it has the benefit that members can pick people from their contacts, who according to them are more likely to provide informative reply to their question and thus receive a wide range of replies in return from members and their connections. Like Yahoo answers it also allows members to gain credit by providing best answer to questions.
Facebook has recently launched a Q & A site called Facebook answers. With over 750 million users so far, it seems that it will take on all other popular Q & A sites. Facebook answers not only provides opportunities to its members to pose and answer questions relating to all walks of life but also provides opportunities for businesses and industries to pose questions about their products and services and gain insightful customer opinion within a very short span of time saving lot of money and energy. Like LinkedIn Facebook also restricts who can answer the questions by limiting it to the news feeds of friends and their friends. However unlike some other Q & A sites the answers are not open ended. Users have to select one among the multiple choice options presented.
Quora is another online Q & A site which allows users to share knowledge with one another by asking and replying to questions. Quora has approximately 310,000 users. Like other Q & A sites Quora accumulates questions and answers regarding various aspects of life from social welfare to QR Codes in marketing. However it also allows its users to join forces by not only editing their own question and answers but by suggesting improvements to the answers given by other users thus improving the overall quality of the information being shared on the website.
These Q & A sites allow opportunities for individual entrepreneurs as well as businesses and industries to reach a wide range of people in a short time span. Companies can get instant feedback regarding their product or service and gain valuable suggestions for example to gain insight into iPhone productivity apps . They can also run customer opinion polls free of cost through the use of such Q & A sites. Thus saving cost and achieve greater efficiency. Companies can conduct marketing surveys through these sites thus anticipating the response to their newly launched products and make improvements based on the suggestion.
However there are certain drawbacks as well. Not all information posted is useful. Each site has some devoted members who try to provide the best possible answers. However a lot of people are posting just for the sake of socializing and not for the purpose of sharing information. Moreover a lot of people just go with the flow saying what others are saying regardless of their personal opinion. Furthermore opinion from anonymous sources cannot be trusted, and the data obtained will be only limited to that segment of the population who regularly visit these sites, disregarding the others. Thus the information obtained through polls conducted by businesses and entrepreneurs would be subject to bias and might not be representative of the entire target population.
Despite the above mentioned shortcomings theses Q & A sites provide a great opportunity for businesses and entrepreneurs to interact directly with their customers and gain firsthand knowledge about user`s experience with the products and services.
QR-Codes are two-dimensional images that are designed in a specific way using digital technology. These codes can contain information such as URLs, contact information (like vCards), automatic Tweets, and other information that the creator of the code intended to produce. These codes are designed in a special way using QR-Code generators. Once you have had one created it’s time to focus your attention on QR Code marketing.
This technology can help your business achieve increased growth and momentum. If you can find innovative ways of using these codes, you will not only be creating interest but will also be marketing your business at the same time. You can use Social Media and QR Codes together to get most out of both. For example, create codes that will take potential clients to your Facebook page. People using their camera phone to scan these codes will be directed to your Facebook pages so an ideal way of spreading content could be to print QR-Codes on T-shirts, stickers, business cards, badges and posters that have these codes printed on them. You can distribute this material at conferences to encourage conference delegates to visit your fan pages or add a QR-Code in company newsletters, shop windows and so on.
You can also direct people to other Social Media networks such as Twitter, Ecademy and Delicious. If you can spread material containing your QR-codes, you will actually be helping your Social Media Campaign. You would already know that successful social media campaigns could change your fortunes. The Codes can turn your dull social media campaign into an interesting and eventually successful social media campaign.
When you are promoting your products offline, you can include Codes on the printed material. This will allow the audiences to scan the image using their mobile phone and directly populate their shopping cart for that particular product. They will not even have to enter URL and then go to the cart. Because the QR-codes can contain URLs, you can easily tweak them to point to the particular item in your shopping cart. This way, you will be giving Quick Response to the people making decision to buy a certain product after seeing its printed advertisement. You will not give any time to the potential customer to change mind and therefore, you will increase your sales.