Mobile technology

How to Use Dynamic QR-Codes to Enrich People’s Experiences

QR codes were first invented in 1994 by Denso-Wave to enable faster decoding than the standard barcode; therefore its full title, “quick response” code. Using your mobile phone and a free QR-Code Reader, you scan the codes to learn about services and products. Recently, many businesses have commenced using the technology as it supports their consumers a direct interaction with whatever they scan. As QR-Codes are becoming more popular, you may wish to craft your own code for business use.

Step 1

Choose what you wish to link to your QR-Codes and why. So, you may wish to drive customers to your eshop or potential buyers to a precise product such as a new property. Most online QR code generators allow you to produce a number of content, including a URL, promotional text, Youtube video, phone number or audio file. There are many different tools to help you create customized qr-codes for your business (see www.squarecode.biz for more details).

Step 2

Visit SQUARE:CODE for suggestions about good free QR COde Generators. You will create a code that, when read, will give your customers with a promotional message, like a voucher code in your business or eshop.

Step 3

Add your message in the text box. For example: Congratulations! If you show this message and voucher code to one of our assistants, you will be given (X percent off new range of products).” Click “Generate.” Right-click and choose “Save Target As” to save the code to your local machine.

Step 4

Add the code you created on your marketing material, business card, T-shirt or on your website or shop window for customers to scan. If you want to scan the code to test the result, just download and install a QR-code scanner app on your mobile. Launch the application and scan the code to view the result on your phone.

Step 5

Download a QR code reader so that you can see the content of your QR-Code. There are many free readers are available. Try a couple of them to determine which one works best for you.

The reason more business are starting to utilize this cutting-edge technology is because it enables a company to link their products with the virtual world where they can provide their customers with new information, discounts, helpful guides or demonstrations. QR-Codes can help your business bridge the gap between your brand and content stored online that will enrich the users or consumer’s experience. Find out more about how your businesses can control these codes today by visiting www.squarecode.biz

Why Have QR Codes Become a Leading Marketing Tool?

There is a demand for corporations to become more interesting.QR Codes can aid your enterprise by supplying a channel between a production and amazing information saved online. This is the time for interactive QR Code marketing.

Provide Clients Targeted Purposeful Information

In this day and age of information overload, consumers are dealing with spam emails and futile newsletters that are only broadcasted by responders for achieving traffic to reliable web sites. But consumers are increasingly hauled to compact, deliberate information that is commercially effective and the correspondence between mobile phone technology and QR Codes is undeniable. QR Codes can streamline data and be easily browsed by QR Code Readers on your smart phone. Their ability in speeding up establishment ways like sign ups, encounters, introducing of new products as well as apprehending and scanning have also been noticed. Rather than pulling up an entire frame of files, just scan the Code and read the recap. It has been acknowledged that enterprises trend to operate Codes for direct links to various webpages. There is need to be more partake and attain consumers to a landing page which is interactive and significant rather than a leap to chasm.

Striking and Excellent QR Code Marketing

The technology is visually enticing, like crossword or jigsaw puzzles. Calvin Kline practiced Codes to accompany buyers to an alluring 40 second commercial. The Tokyo N building has a huge Code on its veil, 02 has used them effectively as well. QR Codes are also operate for art work and enforced on T-shirts, mugs, badges, brochures and billboards.

These interactive Codes are economical tools for marketing campaigns because of their capability to bring massive chunks of data across to users. They transport more returns when used on publicity materials and their artistic claim lends itself to raising contract and organizing a relationship with consumers. This can help to create more traffic to establishment web sites, favouring users to browse products creating more promotion revenue. Since they are available without license fee and are ISO standardized, they are cost efficient and have become belnded in the public mind with pleasing offers, coupons, unique advertisements as well as corporations that are at the lead of cutting-edge technology.

If you are organizing your next marketing campaign or how to best bewitch customers to your shop, recognize using Dynamic QR Codes, appraise the impact using an online manner which can assist command and guide consumers’exposure of your appealing products. You will not be failed.

SQUARE:CODE gives you the possibility to change what consumers see regularly without having to change the QR Code via our scheduling tool. This means you can provide them with fresh new content daily to ensure they engage with your products often. See SQUARE:CODE QR Codes You Control for more details.

11 iPhone and iPod Touch Apps to Enhance Productivity

The dedicated website owner, blogger or Social Media enthusiast used to be confined to their office or at the very least laptop and broadband dongle. Nowadays however, these creative individuals can run their online empires from the comfort of, well, anywhere. Cue devices like iPhone and iPod Touch.

Below follows my top 11 Apps that I use to keep track of trends in education, communicate with colleagues and other creative professionals and update my websites and blogs with text as well as files and graphics. This list is by no means exhaustive and only contains apps I personally find effective, some of which are free whilst others come with a modest price tag.

If you use other one which would be worth mentioning please add a comment.


1. wordpressWordpress 2 (free)
WordPress 2

This is a simple, fast and effective application that enables you to update your Wordpress blogs at the press of a button. It focuses on adding and editing posts, pages as well as handling comments but has left out other Wordpress features like changing themes, plug-ins and major administrative settings.


Picture 62. EverNote (Free) Evernote

I started using EverNote way later than most it seems and it’s got to be said that it really does improve your workflow as well as your organisation. This app lets you save ’snippets’ from your online as well offline experience including photographs, text (whatever you copy like hyperlinks and standard text) and you can record audio and save it on the EverNote app. After you press save it will automatically sync with your online (free or premium) account that you set up via the app. Similarly, it’s a good idea to install the software on all the machines you use as it will sync with all. There’s also a handy web widget to install for most browsers so that saving to EverNote becomes a breeze. Many productivity apps now allow you to save directly to EverNote (like Qipit below). Superb.

Picture 43. Documents ToGo Premium (£8.99) Documents To Go® Premium

A very handy app to have as it allows you to open, edit and create Word, PowerPoint and Excel files straight on your device. I have found it invaluable particularly when I really need to do last-minute amendments to a presentation or handout. A tad pricey for what it is but hey it’s still under a tenner so won’t break the bank and coupled with DropBox and FTPOntheGo you’re invincible!

Picture 54. Drop Box (Free) Dropbox

To put it simply, DropBox is outstanding. It syncs all files saved on its server to all computers (PC and Mac) where you have the software installed. It’s as if you saved the document to all of your computers in one go. There are also other powerful features which makes DropBox superb:

  • File Sharing: share an entire folder or specific files on DropBox with friends and colleagues. A great way of using DropBox is to open a ‘Public’ folder which you can use to link to files from websites and emails.
  • Back-up: use DropBox as your online back up. The free account allows you to upload 2G of data which is a pretty good start. If you need to backup all your music and video files then upgrading is very cost effective.

The app does not allow you to access all of these features from the handheld device, but you can still:

  • Access media, photos and documents you can’t fit on your iPhone
  • Sync photos and videos from your iPhone to their secure online storage
  • Download files from your dropbox to your iPhone for offline use (just select your favourites and they will be downloaded straight to your device)


Picture 85. FTPOntheGo
(£3.99) FTP On The Go

I love this tool! Upload your files straight to your server without any hassle. It will also allow you to upload using secure FTPS. Perhaps the best feature is the ability to edit files within the App and upload on save ( (Word/PowerPoint and any text file such as PHP/HTML) as well as take a photograph or video with your phone, resize it and upload, all witin the App – clever.


Picture 106. Mocha VNC (£3.99 or Free) Mocha VNC

I started using this app initially when my daughter was a newborn as it was difficult to access my Mac when she was sleeping (generally on me). I just launched Mocha VNC and controlled the Mac from the iPhone. Hmm a bit fanatic I know. However it will also allow you to use your machine from anywhere – very clever and immensely useful particularly if you need to send larger files and you haven’t got access to a fast connection or PC/Mac.


Picture 37. Qipit
(£1.19) White

QiPit turns your iPhone or iPod Touch into a scanner! This handy little gem will turn any photographs of written and printed materials into scan quality digital documents so if you are in a lecture theatre or workshop and want to save time, then take a snap of the Interactive Whiteboard, Flip-chart or handouts and QiPit will digitize the photo and tweak it until it’s readable. Then just send it to EverNote or email, all within the app. Genius.

Picture 28. ColorSplash (£) ColorSplash

Originally I wasn’t going to add any design or graphics apps but the following two apps are too good to miss out.

ColorSplash is a stunning application for what you pay. You start by taking a photo with your device or import a photo from your Photo Album. ColorSplash will then convert the photo to black-and-white and it is your job to ‘add a color-splash’ which really does draw people’s attention to the image. You can zoom in and out of the image which means that you can create very detailed and sophisticated images. Fantastic for your blog posts or department website.


Picture 19. Sketches 2
(£1.19) Sketches 2

Sketches 2 is the web designer, blogger, artist or doodler’s dream. You can use it to just draw images using the various painting and drawing tools (very similar to PhotoShop), sketch ideas for webpages, prototypes, layout of your own iPhone app or whatever else you’d use the various backgrounds, shapes and icons for. You can also add your own images as backgrounds. Perhaps the most clever feature is the ability to add a background map (satellite, map or hybrid) based on your location! It also offers extensive export features of your amazing canvas to the Photo Album, Twitter, email, PDF as well as JPG/PNG.


Picture 710. EchoFone Pro for Twitter (£2.99) Echofon Pro for Twitter

I tried eight different Twitter clients before realising that EchoFon is the most efficient and easy-to-use of them all. The most significant features I use are:

* Multiple accounts (Pro version)
* Searching for people you follow auto-list their usernames for quick selection
* Creating lists
* RT your own Tweet menu
* Who has RT you menu
* and a lot more!


Picture 1111. Skype
(free)

I always question how this can be a free service everytime I speak to my friends and colleagues abroad. Even when there were 21 million users talking and VC:ing at the same time, the quality was still good. Skype is the ideal tool to stay in touch and signing up only takes a few seconds. All you have to do then us to search for your friends and colleagues and add them to your Skype list – if they haven’t got Skype tell them to download it ad it works on both PC and Mac as well as most mobile devices.